The Pantalones Sits Down With Washington D.C.’s Hugh & Crye:
Interview Series No. 4
Chances are you’ve had an off-the-rack shirt that doesn’t fit your body the way you’d like it to. If that’s the case, let me introduce you to Hugh & Crye, a company who focuses on the body type instead of just labeling a shirt S, M, or L. I was lucky enough to get to talk to Hugh and Crye’s Pranav Vora and Philip Soriano. I got to learn a little bit more about the brand, and catch a glimpse of what’s in store for the future. Enjoy:
What are your names and positions at Hugh & Crye?
Pranav Vora - Founder and CEO
Philip Soriano - Director of Customer Experience
Could you tell us what kind of product Hugh & Crye produces?
Phil: We offer our customers better fitting men’s garments. For now, we produce ready-made shirts and have jackets on the way. We’ve also added limited runs of accessories like ties and pocket squares.
Is there a certain kind of guy who would wear Hugh & Crye?
Pranav: Our customers tend to be well educated, ambitious, humble guys. They appreciate the fit and quality of our shirts, as well as our easy customer service.
I know you guys have an opinion on this issue, so I have to ask; what’s wrong with the accepted standard for shirting among men today?
Phil: Off the rack shirts are made for the masses and, therefore, fit very few men well. Mass shirt makers use sizing systems, like S, M, L or Neck/Sleeve measurements to determine a guy’s size, neither of which tell you anything about the shape of the torso. The result is a shirt where neck and sleeve fit perfectly, but the body is billowy, or a decent fit through the body where the sleeves are too short and the collar is too tight to button – we see it time and time again.
I personally think the dress shirt is something men take for granted. What is the importance of a good dress shirt?
Pranav: Agreed. The dress shirt is a foundational element, that can be worn for nearly all occasions. When a guy wears a dress shirt that actually fits, it adds a bit of confidence, gravitas, and class.
In my opinion, you guys have revolutionized the way ready to wear shirting is classified. Can you tell me a little bit about the way your shirt sizes are labeled and the origin of this sizing system?
Pranav: After a few sewing classes and a ton of research on shirt making, we measured a bunch of friends and family members who were lean and athletically-built. We quickly saw that you could group guys based on their body types - the shape of their torso. We launched with 6 sizes, thinking that was all we needed. A year later, we had 12. Think of it this way: 3 sizes (Short, Average and Tall), in 4 fits (Skinny, Slim, Athletic and Broad). 12 total. If you’re a lean or athletically built guy - we’ve got you covered in a way that no off-the-rack brand does.