I covered Hucklebury almost a year ago and since then, they have been busy bringing their brand to the next level, with some new digs that are looking pretty killer.
Hucklebury makes one product in a very simple manner; the shirts Hucklebury produces are made with extremely high quality 100% Egyptian Cotton, constructed here in the USA. The best part? They cost $78. Made in America shirting for $78 is basically unheard of.
Their pricing, together with their crowdsourcing model, really sets them apart from the competition. Once their Kickstarter is completed, Hucklebury will release new dress shirt designs that customers pre-order. Shirts get produced when a design hits a minimum sales order. Removing this guesswork of demand and supply is one reason why luxury dress shirts that normally retail at a much higher price point.
Hucklebury has two fits (slim and regular), in a multitude of designs from ginghams to stripes to checks. They have also removed guesswork from their sizing – using Styku FIT technology that gives your best-fit size within 10 seconds. An added bonus, which I’ve never seen in dress shirts, is a 365 day guarantee in quality and construction.
Hucklebury’s model seems to address all the challenges guys like me could have for purchasing online, a process that can be tricky for some. As of right now, this new venture for Hucklebury looks like a win from my standpoint. You can pre-order on their Kickstarter.